One of the most important concepts to keep in mind when designing a furniture collection is versatility. Creating furnishings that are representative of your vision is essential, but these pieces must be able to work within the interiors and vocabularies of designers and clients you will never meet. During the final days of product development, I began to think about how I could showcase the new collection in a way that would show its flexibility. If you have never been to High Point for Market, you are missing the opportunity to see new collections presented by the designers in a spectacular way. Last spring when I was designing my space in the Baker showroom, I imagined the collection presented my way. This could best be described as a fusion of Franco-American Classical Modern. Realizing that the strength of the collection lies in its ability to fulfill a variety of interiors, I wanted to imagine the collection translated for three different clients. The trick would be how to do it and there was only one month left until Market.
During one of my furniture reviews in High Point, I had the opportunity to visit a local photography studio, Diana Parrish Design and Photography, to discuss potential sites for shooting interior images for the catalog. While discussing possible venues, I was taken by the size of her studio and what I thought could be an opportunity to create three different room scenes within the space. I put aside my role as furniture designer and began to think as an interior designer entering a new space with clients and the opportunity to create for them.
The day after my studio visit, I asked Diana to meet me at the Baker offices to hear my concept for a three-day shoot. I presented three different interiors by imagining the collection for three very different clients.
For this to happen, I would have to turn the sketches of my ideas for the three spaces into renderings. My office in Washington, D.C. would then quickly send CAD drawings of my designs to the studio in order to have moldings, flooring, draperies, etc. ready in time for the shoot.
The key would be Diana’s ability to create my three sets in the same studio space and shoot in three days. This would require her crew to shoot one day, tear down and rebuild the new set each night. Diana is so fast and positive that her energy propels me to believe we could actually do this. It would turn out to be a 72-hour marathon that was a fascinating and rewarding experience for all of us.
After a few weeks of preparations and exchanging emails with information, it’s finally the first day, and I am excited to enter the studio and begin.
Day 1: The Park Avenue Apartment
Client profile: Young couple / traditional but wants a modern edge / serene palette
Palette: Ivory & Zinc new fabric collection
Apartment: Pre-war Upper East Side
Day 2: The Bel Air Residence
Client profile: LA couple / Modern and dramatic / deep tones
Palette: Amethyst new fabric collection
House: Remodeled 1940s residence
Day Three: The SoHo Loft
Client profile: Single professional/Comfortable sophisticated modern/Layered neutrals
Palette: Platinum new fabric collection
Loft: Modern/multifunctional space/great light
It has been three long days, but we are all amazed at what we were able to accomplish. I have to give thanks to all the team at the Baker factory that produced all the furnishings I requested for the shoot in record time and to the crew at Diana Parrish’s studio whose efforts made my concept for the catalog a reality.